Marcea DeckerInfo
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MongoDB Think Outside Rows and Columns
MongoDB’s current global brand campaign, “Think Outside Rows and Columns” is a bold, integrated initiative designed to shift deep-rooted perceptions within the developer community and position MongoDB as the go-to database for modern applications, AI, and enterprise scale.
Rooted in our vibrant brand MongoDB Spring Green color, the campaign splashes across major global cities including New York and London, through impactful out-of-home advertisements, targeted digital experiences, and print and podcast placements aimed at decision-makers and developers alike. The work extends into live brand activations at key industry events, bringing the concept to life in immersive, conversational ways.
RESULTSNYC: 41.5M impressions. Assets featuring OOH on LI and X outperformed engagement baseline up to +377%. The Wall Street Journal print ad performed similarly well, outperforming by +379%, reinforcing the campaign’s strong resonance across platforms.
London: 10.3M impressions. Assets featuring OOH on LI and X outperformed engagement baseline up to +529%.
CREDITS→Brand Design Lead / Art Direction: Marcea Decker
→Brand Designers: Erin Rose-Innes, Maygan Abude, Bree Grosshandler
→Brand Animators: Tammy Lian, Eileen Huang
→Copywriter / Creative Concepting: Dave Tomkins
→Brand Marketing: Olivia Cohen, Bonny Burke